Performance Marketing Consultancy

Paid Media
For Challenger
Brands.

We help ambitious SMEs compete with the big players — through data-driven paid media strategy that cuts waste, finds your audience, and delivers measurable growth.

BC
SME Focused
100% Data-Driven
Paid Search· Paid Social· Performance Strategy· Challenger Brand Growth· Google Ads· Meta Ads· Analytics & Attribution· Campaign Optimisation· Paid Search· Paid Social· Performance Strategy· Challenger Brand Growth· Google Ads· Meta Ads· Analytics & Attribution· Campaign Optimisation·
What We Do

Strategy.
Clarity.
Results.

Brickell Consulting works exclusively with SMEs ready to punch above their weight. We bring the rigour of enterprise-level media buying to growing businesses — without the agency bloat.

01
Paid Search

Google and Bing campaigns built for efficiency. We find your buyers at the exact moment of intent — and convert them at the lowest possible cost.

02
Paid Social

Meta, LinkedIn, and TikTok strategies that build audiences and drive revenue. Creative that disrupts. Targeting that converts.

03
Performance Audits

An honest, forensic review of your current ad spend. We identify waste, surface opportunity, and give you a clear roadmap to better returns.

04
Growth Strategy

Full-funnel media planning aligned to your business goals. From challenger positioning to market entry — we build the strategic foundation first.

05
Analytics & Attribution

Know exactly what's working. We set up clean measurement frameworks so every decision is grounded in real data, not assumptions.

06
Ongoing Consultancy

A senior paid media partner in your corner, ongoing. Whether you have an in-house team or not — we integrate, advise, and deliver.

Our Approach

How We
Work.

We're not a volume agency. Every engagement is led directly by Sebastian Brickell — giving you senior expertise from day one, without being handed off to a junior team.

  • Professional We communicate with confidence and precision — no jargon, no fluff.
  • Clear We strip away complexity and speak directly about what's working and what isn't.
  • Trusted Our work is grounded in data, accountability, and results you can measure.
  • Modern We stay current — always evolving with platforms, formats, and audience behaviour.
01
Discovery

We learn your business, your market, and where you want to compete. No assumptions.

02
Audit & Strategy

We assess your current performance (or starting point) and build a challenger media strategy around your goals.

03
Build & Launch

Campaigns built to the brief — structured for scalability, tracked for accountability.

04
Optimise & Grow

Continuous refinement driven by data. We cut what doesn't work and scale what does — relentlessly.

Who We Are
BC
Sebastian Brickell
Lead Consultant

Senior.
Specialist.
Direct.

Brickell Consulting was founded by Sebastian Brickell — a paid media specialist with deep experience helping SMEs become credible, competitive forces in their markets.

The consultancy was built on a simple premise: SMEs deserve access to the same standard of strategic thinking as the category leaders they're challenging. Not a watered-down version. The real thing.

When you work with Brickell Consulting, you work directly with Sebastian. Every strategy, every recommendation, every campaign. No account managers, no handoffs, no gaps in expertise.

Sebastian Brickell — Lead Consultant
Get In Touch

Ready To
Grow?

If you're an ambitious SME looking to build real presence in your market through paid media — let's talk. No hard sell, just an honest conversation about where you are and where you want to be.

Location St. George's Works, Norwich, NR3 1DD
Send an Email